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McArthurglen

Christmas Storefronts

McArthurGlen is the European designer outlet group; Ashford Designer Outlet is their Kent site. For the festive programme at Ashford, I was commissioned to produce a series of illustrations for the storefronts around the outlet.

I drew the illustrations in pen and ink and scaled them up for storefront window application, worked as festive window graphics that sat consistently across multiple retailers while giving each storefront its own centrepiece. Line weight and composition were calibrated for the large-format window reproduction.

The illustrations appeared across Ashford Designer Outlet for the festive season.

Illustrated "Gift Wrapping" shopfront with wooden panelling and toy-filled windows, for McArthurGlen's Ashford Designer Outlet.
Illustrated "Gift Wrapping" shopfront with wooden panelling and festive window scenes, for McArthurGlen's Ashford Designer Outlet.
The printed storefronts installed at Ashford Designer Outlet, with a giant nutcracker at the entrance.
Close-up of the installed toy-testing window graphics, with shoppers passing by.
Hand-lettered "Santa's Sing Along" chalkboard design with a rustic wooden frame.
"Reindeer Feeding Rota" and "Toy Testing" chalkboard designs with a carousel sketch.
Christmas social media banners with forest scenes and a leaping reindeer, inviting visitors to Santa's workshop.
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