Jessie Bayliss

McArthurGlen is the European designer outlet group; Ashford Designer Outlet is their Kent site. For the festive programme at Ashford, I was commissioned to produce a series of illustrations for the storefronts around the outlet.

I drew the illustrations in pen and ink and scaled them up for storefront window application, worked as festive window graphics that sat consistently across multiple retailers while giving each storefront its own centrepiece. Line weight and composition were calibrated for the large-format window reproduction.

The illustrations appeared across Ashford Designer Outlet for the festive season.